Facebook Use Shrinks but Still Leads
Facebook still holds the largest user base in Myanmar, with around 18.5 million active accounts recorded in December 2024. It remains the central platform for news, social interaction, and digital marketing. Features like Pages, Messenger, and Groups support online communities and business engagement. However, ongoing internet restrictions have slowed user activity. Many now rely on VPNs to access the platform.
Messenger Remains Key for Daily Chats
Messenger, used by over 19 million people in Myanmar, continues to be a popular tool for communication. Its link with Facebook helps users handle conversations quickly. Individuals and businesses use it for group discussions, casual chats, and sharing files or multimedia messages.
TikTok Sees Strong Growth Among Youth
TikTok has attracted about 16 million users in Myanmar. Short videos covering comedy, education, and trends keep audiences engaged. Teenagers and young adults are the most active users. Influencers often partner with brands to create viral content targeting younger viewers.
YouTube Maintains Popularity for Streaming
YouTube attracts more than 12 million users in Myanmar. Content includes music, how-to videos, vlogs, and entertainment. The platform supports both education and relaxation. Its wide range of topics and ease of access across different devices keep it relevant among varied age groups.
Instagram Holds a Steady Niche
Instagram has 1.5 million users in Myanmar. Its appeal lies in photos and videos that allow personal expression. Users often post about food, travel, or lifestyle. Many follow public figures and brands. Its format encourages visual storytelling and community growth.
X Builds a Loyal User Base
X, previously known as Twitter, has a smaller but steady audience. Tech followers, media workers, and users interested in current events remain active. Real-time updates and hashtags drive focused discussions. Cryptocurrency content also finds a strong following on the platform.
LinkedIn Gains Momentum with Professionals
LinkedIn now has around 1 million users in the country. More professionals use the platform to build careers, share news, and explore job openings. Businesses connect with other companies and share updates. Interest is growing among younger job seekers and urban workers.
Viber Serves as a Communication Bridge
Viber sees use from 5 million people in Myanmar. It’s favored for group chats and contact with family overseas, especially in countries like Thailand and Malaysia. People use it for affordable voice messaging. Local businesses also run customer support and marketing campaigns on Viber.
Telegram Expands Through Secure Messaging
Telegram’s user base is close to 6 million in Myanmar. Privacy and speed help its rising popularity. Users join topic-focused groups and channels to share updates. Businesses use Telegram channels to reach followers. Many prefer it over other apps for secure and fast chats.
Popular Social Apps on Google Play in Myanmar
Data from Google Play shows Myanmar’s most downloaded social apps. The list includes Facebook, Messenger, TikTok, YouTube, Telegram, Viber, Instagram, X, and LinkedIn. These rankings highlight current user behavior and app trends.
